Non-Profit and Community Agency Services

Clearspring Research provides a range of marketing research services to help organizations make informed decisions about membership development, community needs, and charitable giving.

Community Surveys: Survey research can be used to measure awareness, perception, and needs and desires among community members in your service area. Feedback can help organizations better understand what programs and services are needed in the community, how the organization is perceived, and how to better communicate with various audiences.

Dane County, WI non-profits and organizations can take advantage of the low-cost, co-sponsored Dane County Community Survey to gather feedback from area residents. For example, a local nonprofit uses the survey to measure and track changes in awareness, perception, and key drivers of donation and advocacy (likelihood of recommending).

Donor/Member Surveys: Feedback from donors or members can help organizations make better strategic decisions and demonstrate accountability to their stakeholders. Data can be used to better understand the barriers and motivators to giving or joining, if the organization is performing and communicating effectively, and how donors/members view the organization (perception, loyalty, advocacy scores).

Member and Fundraising Analytics: What is the profile of your donors, members, or prospects? Database analysis can be used to explore trends in giving and to identify specific segments based on demographics, level of involvement, or other characteristics. It can be used to identify donors or members most likely to respond to messages or requests based on these characteristics or past behavior. Analytic services include: 

  • Donor/member summaries (profile of donors, total annual and lifetime giving, donor lifetime value, renewal and attrition rates)
  • RFM analysis to identify existing donors most likely to respond to a marketing campaign
  • Segmentation to identify groups of donors/members based on demographic, behavioral, or psychographic characteristics
  • Propensity to Donate Scores to determine who is most likely to respond to an appeal

Why is Competitive Intelligence Critical to Your Success? Competitive intelligence enhances your competitive position by providing a better understanding of your competitors and the market in which you operate.  It provides a solid foundation for strategic planning, power market assessments, risk management, regulatory initiatives, and customer relations management.

A housing agency conducted a needs assessment among seniors and their adult children to help determine need for housing and support services for seniors. The research helped assess awareness of the organization, evaluate programming needs, and determine preferred communication channels and information desired.

A survey of association members was used to gather feedback about issues of importance to the association and its members. The information was used to improve services, programs, and other opportunities for members. Another survey explored the key drivers of member satisfaction, preferred communication channels, and opportunities for expanding product offerings.

Clearspring Research staff analyzes the database of a national professional association on an annual basis to segment members based on involvement with the organization. Annual purchases, volunteer activity, meeting attendance, and other activity are used to identify level of involvement, interests, and other information that the association uses for its targeted marketing efforts.