Traci Janikowski is Research Director at Clearspring Research. Prior to joining Clearspring Research, Ms. Janikowski held management and analyst positions at marketing research consulting firms for over 20 years. Ms. Janikowski is an experienced researcher, having directing numerous qualitative and quantitative market research projects to customers in a variety of industries.

Ms. Janikowski is a trained professional in survey research methodology and analysis, and she is experienced in all phases of the research process. She has assisted clients with assessing attitudes, opinions, and behavior, including brand image and positioning, satisfaction and loyalty, service quality, community needs, employee and member engagement, and customer segmentation studies.

Ms. Janikowski holds a Bachelor’s Degree in Sociology with a Concentration in Analysis and Research, and a Master’s degree in Human Relations and Business, a multidisciplinary program in business, communications, and human development. Her expertise lies in combining her knowledge of data analysis techniques with an interest in human behavior to better understand clients’ customers, members, or target markets.